Advances in Consumer Research
291) The SSR truck represents quintessential American values: consumption for its own sake, pleasure, fun, freedom, and indulgence. It has very limited ... An old theme in Chevrolet advertising, in contrast, is the USA and core American values. ... Sitting, the car would have a Sphinx-like quality, as attention would probably be drawn to its unusual body with its broad fender flares and unusual grille.
| Title | : | Advances in Consumer Research |
| Author | : | Association for Consumer Research (U.S.). |
| Publisher | : | Assn for Consumer Research - 2003-01-01 |
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