Cecil B. DeMille and American Culture

Cecil B. DeMille and American Culture

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Cecil B. DeMille and American Culture demonstrates that the director, best remembered for his overblown biblical epics, was one of the most remarkable film pioneers of the Progressive Era. In this innovative work, which integrates cultural history and cultural studies, Sumiko Higashi shows how DeMille artfully inserted cinema into genteel middle-class culture by replicating in his films such spectacles as elaborate parlor games, stage melodramas, department store displays, Orientalist world's fairs, and civic pageantry. The director not only established his signature as a film author by articulating middle-class ideology across class and ethnic lines, but by the 1920's had become a trendsetter, with set and costume designs that influenced the advertising industry to create a consumer culture based on female desire. Drawing on a wealth of previously untapped material from the DeMille Archives and other collections, Higashi provides imaginative readings of DeMille's early feature films, viewing them in relation to the dynamics of social change, and she documents the extent to which the emergence of popular culture was linked to the genteel tradition.aquot;The Ten Commandments, aquot; New York Times Film Reviews, 22 December 1923; aquot;The Ten Commandments, aquot; Variety Film ... Neil Harris, aquot;Color and Media: Some Comparisons and Speculations, aquot; and aquot;Iconography and Intellectual History: Theanbsp;...


Title:Cecil B. DeMille and American Culture
Author: Sumiko Higashi
Publisher:Univ of California Press - 1994-12-02
ISBN-13:

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