Critical resource management
Intended to help entrepreneurs, managers, and businesses look beyond traditional financial statements and, instead, focus their attention on newer and more relevant concepts of qcritical resourcesq.Therefore, customer service must be integrated with the other marketing mix components (product, promotion, price) to ... In an effort to improve its customer service levels to Wal-Mart, Procter aamp; Gamble Company (Paamp;G) sent a 12-person taskanbsp;...
| Title | : | Critical resource management |
| Author | : | Fred A. Jacobs, Larry H. Beard |
| Publisher | : | Georgia State Univ Pr - 1993-12 |
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