Franchising in America

Franchising in America

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Using a series of case studies from five industries, Dicke analyzes franchising, a marketing system that combines large and small firms into a single administrative unit, strengthening both in the process. He studies the franchise industry from the 1840s to the 1980s, closely examining the rights and obligations of both the parent company and the franchise owner.A UNC Press Enduring Edition -- UNC Press Enduring Editions use the latest in digital technology to make available again books from our distinguished backlist that were previously out of print. These editions are published unaltered from the original, and are presented in affordable paperback formats, bringing readers both historical and cultural value.... Federal Automobile Dealers Franchise Act; Licensing agreements; National Automobile Dealers Association (NADA) ... 112-13, 114, 115-16; contracts, 97-98 , 105, 114; dealer operations manual, 105; profit margins, 110; training, 111- 12.

Title:Franchising in America
Author: Thomas S. Dicke
Publisher:UNC Press Books - 1992

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