Inspire Good
If you are a nonprofit marketer seeking to learn how to inspire more good, youall need this guidebook to get the job done. Bill Weger, a nonprofit marketing veteran with more than twenty-five years of experience serving the nonprofit and government sectors, shares proven methods on how to gain more traction using social media, media relations, branding, and message development. Get ready to discover how to start conversations that spark social change; leverage new and traditional media to accomplish your goals; and use proven theories, practices and success stories to your advantage. Youall also learn how to improve your marketing by analyzing case studies from a variety of nonprofits, including the American Red Cross, YMCA, Lutheran Services in America, and Network for Good. By equipping yourself with updated marketing tactics, youall outperform your peers from the biggest corporations with larger budgets. Inspire Good boils down to getting people to take positive action that makes a difference.And now, the Chevy Volt, Nissan Leaf, and 2012 Ford Focus are designed to connect with environmentally conscious consumers ready to make the leap to electric cars. Hot technology brands, such as iPads, iPhones, Blackberrys, andanbsp;...
| Title | : | Inspire Good |
| Author | : | BILL WEGER |
| Publisher | : | Trafford Publishing - 2011-11-02 |
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