Of Mottos and Morals

Of Mottos and Morals

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Whether in slogans, catchphrases, adages or proverbs, we encounter mottos every day, but we rarely take time to reflect on them. In Of Mottos and Morals: Simple Words for Complex Virtues, Martin explores the possibility that mottos themselves are worthy of serious thought, examining how they contribute to moral guidance and help us grapple with complexity.The cultural resonance of an advertising slogan, of course, is ultimately important to corporations only if it contributes to ... of slogans is helped by rhetorical features such as brevity, rhythm (just/do/it), rhyme, alliteration, parallel constructions, anbsp;...

Title:Of Mottos and Morals
Author: Mike W. Martin
Publisher:Rowman & Littlefield - 2012-12-13

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