The Deciding Factor

The Deciding Factor

4.11 - 1251 ratings - Source

Praise for The Deciding Factor qBoth companies and governments have made some poor decisions recently, and almost all would benefit from more fact-based and analytical approaches. This book provides clear methods and extensive examples for organizations that want to make better, faster, and more consistent€”Thomas H. Davenport, author, Competing on Analytics, and President's Distinguished Professor of Information Technology and Management, Babson College qThe secrets of the decision-making processes employed by the most successful corporations of the world are revealed in The Deciding Factor. Both corporate decision makers as well as analysts will gain invaluable insights from this treasure trove of case studies and expert guidelines.q a€”Robert Heller, former president and CEO of VISA U.S.A., and former governor, Federal Reserve Board qInformation, used correctly and creatively, can be a source of tremendous customer value, competitive advantage, and company profitability. The Deciding Factor will help you understand if you have this opportunity, and how you might seize it.q a€”Nigel Morris, co-founder, Capital One Financial Services qThere has never been a more important time in business history to truly understand both the technical strengths and conceptual weaknesses of decision analytics. If you're prepared to be serious, The Deciding Factor offers the insider's insights that matter when managing innovation risk.q a€”Michael Schrage, author, Serious Play, and research associate, MIT Sloan School of ManagementToday, credit scoring is a cornerstone of lending processes, and other analytic applications using data on consumer behavior are revolutionizing mass advertising, direct marketing, and customer servicea€”to name a few business processes that are spawning new, creative analytic ... In fact, Fair Isaac didna#39;t sell a credit- scoring system to a banka#39;s credit card division until 1970. ... On the other hand, national department store chainsa€”such as JCPenney, Montgomery Ward, and Sears, anbsp;...

Title:The Deciding Factor
Author: Larry E. Rosenberger, John Nash
Publisher:John Wiley & Sons - 2009-02-17

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