The Public Image of Henry Ford

The Public Image of Henry Ford

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Skillful journalism and meticulous scholarship are combined in the full-bodied portrait of that enigmatic folk hero, Henry Ford, and of the company he built from scratch. Writing with verve and objectivity, David Lewis focuses on the fame, popularity, and influence of America's most unconventional businessman and traces the history of public relations and advertising within Ford Motor Company and the automobile industry.The company did not resume publication of a magazine for the motoring public until June 1937, when the Ford News, formerly ... was composed of aquot;dealers, authorized Ford service stations, individual Ford repair shops, and others in the trade.


Title:The Public Image of Henry Ford
Author: David L. Lewis
Publisher:Wayne State University Press - 1976
ISBN-13:

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