The Social Psychology Of Consumer Behaviour

The Social Psychology Of Consumer Behaviour

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Ouvrage thAcorique permettant d'apprAchender les attitudes et comportement des consommateurs et examinant comment le marketing peut influencer les processus.... a#39;I intend to buy a Sony DVD player tonighta#39;) or particular outcomes to be achieved through the execution of instrumental acts (for example a#39;I intend to lose two pounds by exercising vigorously with my ProForm treadmill during the next weeka#39;).

Title:The Social Psychology Of Consumer Behaviour
Author: Bagozzi, Richard, Gurhan-Canli, Zynep, Priester, Joseph
Publisher:McGraw-Hill Education (UK) - 2002-08-01

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